Tungsten Carbide is quickly becoming the latest trend for men's fashion the world over and with good reason. Tungsten Carbide is one of the strongest metals on the planet, scoring a 9.5 on the Mohs Scale which measures how durable the material is. The only material that is more durable than Tungsten Carbide is diamond, you know, that sparkling diamond that women always go on about.
Because of it's durability and it's composition, a Tungsten Carbide ring has many upsides. For starters, it's hard, really, really hard. This means that the piece of jewellery will not bend, it will not warp and it's incredibly scratch resistant. Which is perfect for a man doing manly things, fearing that his gold wedding ring is going to get scratched, bent out of shape and lose it's shine. Or worse.
Because of it's extreme durability, it cannot simply be resized at your local jewellery shop, after all, they only have the tools to cut and bend weaker materials, such as Gold, Silver, Steel and Titanium for example.
The jewellery industry has been manipulating the market for more than a century now and have become very good at it. For every 10 diamonds that are often sourced in poor continents and carry the name 'Blood Diamond' or 'Conflict Diamond' (for good reason), the Precious Stone banks will keep as much as 90% of those diamonds in a vault, to increase the rarity of the gem.
You know the drill when it comes to what is expected of you when choosing an engagement ring for your better half. The rule of thumb is to spend 3 months of your salary on that one ring as a symbol of your affection. But why?
Because those jewellery stores told you to, that's why. It's an old advertising campaign that went from being any old diamond ring to one month's salary, to three months salary over the course of a decade's marketing campaign.
So, you are buying diamonds that are falsely promoted as rare, for an amount that has become ingrained in modern life.
Jewellery Stores hate Rokkard because we provide jewellery that lasts for longer (a lifetime in fact) at a price that won't bankrupt you before what is already an expensive wedding. And they HATE us for it.
Rebel against the establishment, join the millions of this generation who choose to have a Tungsten Wedding Ring.
Go Rokkard!